Loyalty program ROI calculator
A loyalty card is worth it if it brings back enough extra visits. Enter your own numbers to see what that means for your shop.
Your shop
The defaults are an example (a coffee shop with 150 regulars), not data. Change them to yours.
Reading the result
The line that matters most is extra visits a month to cover it. If a coffee shop keeps 65% of a $6 sale, about 11 extra coffees a month pay for the subscription: across 150 regulars, that is fewer than one extra visit each every month.
The reward itself has a cost too. Work it out with the stamp card calculator, and compare prices across apps on our loyalty app comparison.
Questions about loyalty ROI
How is the extra revenue worked out?
Regulars × extra visits per regular per month × average spend × 12 months. It is the same formula as the calculator on our homepage. It only counts the extra visits, not the visits you would have had anyway.
Why does the calculator ask for a margin?
Revenue is not profit. Your margin is the share of each sale you keep after the cost of what you sold. The calculator uses it to show the extra gross profit and how many extra visits it takes to cover the subscription.
Is this a promise of results?
No. It is arithmetic on your own numbers. How many extra visits a loyalty card brings depends on your shop, your reward and how often you mention it at the counter.
What does Stallmark cost?
A 7-day free trial, then $39.99 a month for one store, with unlimited customer cards. Cancel anytime.
More free tools and guides
Put the card in your customers' phones
Try it free for 7 days. If it works for you, it's $39.99 a month. Cancel anytime. Customers keep the card in Apple Wallet or Google Wallet, with no app to install.