Stallmark vs Square Loyalty
Updated November 1, 2026. Facts about Square Loyalty come from its own website, checked November 1, 2026.
If you already take payments with Square, Square Loyalty is hard to beat on convenience. Customers type their phone number at checkout and earn points automatically, with no separate scan. Loyalty comes with the Square Plus plan at $49 a month per location, which also includes staff tools and email and text marketing.
Stallmark is for shops that don’t run on Square or want a classic punch card. It costs $39.99 a month for one store, works next to any till, and needs no POS integration. Customers scan a QR code and carry the card in Apple Wallet or Google Wallet, and staff stamp it with their own phone.
Square has a longer trial (30 days vs 7) and more marketing tools today. Stallmark costs less for loyalty alone and doesn’t tie you to a payment provider. Prices below are from Square’s own pages, checked November 1, 2026.
| Stallmark | Square Loyalty | |
|---|---|---|
| Starting price | $39.99/month for one store | Included in Square Plus, $49/month per location |
| Other costs | None; no hardware, no per-customer fees | Square card processing fees on payments |
| Free trial | 7 days | 30 days on Square Plus |
| Works without Square POS | Yes, with any till or cash drawer | No; it runs through Square Point of Sale, Online and Invoices |
| How customers join | Scan a QR code (printable counter flyer from the app) or open a link | Enter their phone number at checkout |
| Customer app needed | No | No |
| Apple Wallet | Yes | Yes, a digital loyalty pass |
| Google Wallet | Yes | Not mentioned on Square’s loyalty page |
| Program types | Punch card or points, with more than one reward | Points by visit, spend or item; VIP tiers |
| How staff add rewards | Scan the customer’s card with the Stallmark app and tap to add | Automatically at checkout on Square POS |
| Staff accounts | Owner, manager and staff roles; staff join with an invite code | Through Square’s team tools |
| Messages to customers | Not yet (coming soon); wallet cards update after each visit | Text notifications; email and text marketing in Square Plus |
| Locations per plan | 1 store per plan | Priced per location |
| Contract | None; cancel anytime in the App Store or Google Play | None; cancel or switch plans anytime |
Choose Square Loyalty if…
- You already take payments with Square and want points added at checkout automatically
- You want spend-based points, item rewards or VIP tiers
- You also want Square’s staff, email and text marketing tools in the same plan
- You want a 30-day trial
Choose Stallmark if…
- You don’t use Square, or don’t want to change your payment setup for loyalty
- You want a classic punch card customers carry in Apple Wallet or Google Wallet
- You want loyalty for $39.99 a month instead of $49 per location
- You want staff to stamp from their own phones, with no hardware to buy
Switching from Square Loyalty
- Start the 7-day Stallmark trial and set up a punch card or points card close to your Square reward.
- Print the counter QR flyer from the app and put it by the register.
- When a Square Loyalty member visits, give them a starting balance on their first Stallmark scan. There is no import tool, so this is done by hand.
- Keep honoring Square rewards customers have already earned, then turn Square Loyalty off when the new card has taken over.
More detail in how to switch loyalty apps without losing customers.
Questions
How much does Square Loyalty cost?
Loyalty is included in Square Plus, which is $49 a month per location, with a 30-day free trial. It is not in Square Free. Card processing fees apply to payments. Checked on Square’s pricing page on November 1, 2026.
Do I need Square to use Stallmark?
No. Stallmark runs on its own, from the app on your phone. It works next to any till, and there is no POS integration.
Is Stallmark cheaper than Square Loyalty?
For loyalty alone, yes: $39.99 a month for one store against $49 a month per location for Square Plus. Square Plus includes other tools too, so if you use them it may be better value for you.
Can Stallmark add points automatically at checkout?
No. Staff scan the customer’s wallet card with their phone and tap to add stamps or points. Square adds points at checkout because it is your point of sale.
Does Square Loyalty work with Google Wallet?
Square’s loyalty page mentions an Apple Wallet pass and doesn’t mention Google Wallet. Stallmark cards work in both Apple Wallet and Google Wallet.
Can I move my Square Loyalty members to Stallmark?
There is no import tool. Customers join Stallmark from a new counter QR code, and staff can give regulars a starting balance on their first scan.
Sources
Prices and features change. If anything here is out of date, email contact@comprafy.app and we will correct it.
Try Stallmark with your own customers
Try it free for 7 days. If it works for you, it's $39.99 a month. Cancel anytime.